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US-ASEAN Connect Branding Guide

This project started out with a request to design a logo for the new US-ASEAN Connect Initiative that was announced by President Obama in February 2016 (http://bit.ly/1LsVNu7 - see 6th paragraph). I worked with their stakeholders to design over 20 different options until the final product was selected. From there I put together this branding guide for their use. It is continually updated as more graphics are requested, but these pages provide a sampling of the overall guide.

Last Updated: Oct. 2024

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