#OurOceans Campaign

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In August of 2016, I was tasked to create a series of graphics for Secretary John Kerry’s Our Oceans Conference. The goal of the graphics was to increase awareness of the reasons why the conference was taking place, the problems that face our ocean, and what the conference had already done to address these problems. It would also encourage use of the hashtag (#OurOcean) on social media as well as drive more individuals to the website and live stream of the conference. The project was very successful, culminating in Secretary Kerry and special guest Leonardo DiCaprio retweeting the graphics on their personal social media pages.